How To Get Sponsorship For My Podcast
This tip applies to way more than just podcast sponsorships. If you’d prefer to keep your hosting and your sponsorship separate, then a dedicated sponsorship agency might work for you.
Always use the best quality recording equipment you can afford.
How to get sponsorship for my podcast. 2 passive and 2 active. Thinking much bigger, podcast sponsorship can also lay the groundwork to greater income later on. Say, “ hey, mr., ms.
There are main 4 ways how to find a sponsor for a podcast. One traditional method is the cpm model, but generating revenue from them can be tricky. With a little work and thought, you’ll find there are plenty of companies out there who might have the right products for your podcast.
If your podcast is about dogs, maybe approach companies like bark box. The most important part of sponsorship is finding sponsors that fit your niche. You will hear “no” a lot.
You always maintain ownership of your podcast and content. Blog sponsors, partnerships, guest post outreach, etc. Once you have selected a niche and have a large number of engaged audience for your podcast show, stick to it.
There are a few ways you can find sponsorship for your show. Another option you have is to make a pitch to companies already sponsoring shows in your niche. Sometimes, you can actually charge slightly more than your normal asking price for a sponsorship if that company is very much within your niche category, as they are 100% guaranteed to benefit from promoting themselves on your podcast.
Three ways to find podcast sponsors. You usually don't need permission to sign up to affiliate schemes either, so you can run ads on your podcast from episode 1 if you want to. Sponsor, i’m going to educate people about your products and your services.
Your audience will grow bored and frustrated if your ads are totally irrelevant to them. Besides, you want your ad to fit your audience so the sponsors do well too. If you like the idea of introducing guests to your podcasts, an easy way to offer sponsorship is to have a representative from your sponsors participate in.
That’s all there is to it. In other cases, you might look for opportunities to allow a sponsor to reach your audience in other ways such as via your email list or on social media. How do you get them to say ‘yes’, or how do you even make them notice your show?
Otherwise, you might alienate your listener base. Some are easier than others, but for now let’s say that you really want to get a podcast sponsor that you don’t know personally. Here are the industry average rates for podcast advertising.
Note cpm is cost per mille or cost per 1,000 listeners. Check out our post on affiliates for podcasters where you can choose “sponsors”, based on your content, your audience, and which ones are a good fit for both. Ensure your podcast is professional enough to attract a sponsor by running through a few quality checks:
There’s multiple ways to get a sponsor. You’re interested in sponsoring one […] For example, here’s an actual screenshot from my main anchor.fm dashboard that i used to land a sponsorship using podcorn earlier this fall.
When you feel like it's the time is right for your podcast, you can start reaching out to affiliates. To get the latest sponsorship package which includes pricing and audience numbers, please contact me, david spark, producer of ciso series. Firstly, just as a reminder, in order to get podcast sponsors, you need to make sure that you are producing the best podcast possible.
Make sure that the advertisers you choose also have a similar calling; You also always get to choose which sponsors you work with, propose creative sponsorship formats, and set your own prices and schedules. If this is the option for you, then you’ll find our podcast hosting roundup here which has a lot more detail.
Business owners can sometimes talk about themselves and that’s not the way to get a sponsor. Ensure that you have a good podcast set up that produces high quality audio and that you are following all of the best. The way to get a sponsor is to talk to the sponsor about what you can do for them.
Here are some tips for booking podcast sponsorships: These are my personal takeaways & reminders from this episode: Industry average podcast advertising rates.
You always have freedom and control. Blubrry and libsyn offer their sponsorship services for smaller audiences, though. If you want to get sponsors for podcast episodes, they’ll need to know how much they’re going to have to pay.
Podcast sponsorship summation building an audience is an incredible way to create a viable business, and podcasting is an incredible way to build an audience. Rates are typically calculated as a cpm (more on that in a second). Although you can simply email your prospective advertiser, one way to make your podcast look official and irresistible is by using a slide deck.
These three methods are the best, most proactive ways to land deals that work for your podcast's unique stage of growth. Make sure your recordings are clear and free from interference. After that, you need to make a professional, but personal proposal for what you want to do for the company and why your podcast should get one of their sponsorships.
Here is an eight minute video that should answer most of your questions regarding sponsorship of two of our podcasts, ciso/security vendor relationship podcast and defense in depth. It’s a pdf that contains all the information the advertiser needs to know to start sponsoring your podcast, including details about your show, your team, and your pricing. Podcast monetization, simplified once you activate sponsorships, all you have to do is record your ad, choose where it goes in your episode, and you’re set.
