How To Get Sponsors For Your Podcast
As a prescriptive way to agree on a price (“i’ll pay $15 per 1,000 downloads of your podcast”), and to assess the performance. It’s important to have these answers ready because this is what sponsors want to know:
It’s calculated by dividing cost by impressions, then multiplying that number by 1000.
How to get sponsors for your podcast. It should pique their interest and make your podcast look like a lucrative avenue to advertise their business. Some podcast hosts match your content with potential advertisers and play audio advertisements during episodes. Most importantly, be honest about your audience.
Ads are charged by cpm (cost per thousand impressions). Any experienced advertisers are going to have some questions for you before they start signing checks. Give your sponsor as much information as possible about the people who listen to your show.
From their sponsors, you get a rough idea of who their ideal listeners are: There are main 4 ways how to find a sponsor for a podcast. Why should a brand advertise with you?
All these goals can guide you in choosing sponsors for your podcast. Help them decide if your audience is right for their brand. Usually podcasters would spend up to 15 seconds chatting about the products that they’re selling.
The way to get a sponsor is to talk to the sponsor about what you can do for them. They might be there to field questions from listeners, or you might use an interview format. Related post => how to get sponsorships like a pro => listen to other podcasts
Some media hosting websites can actually help you to find podcast sponsors. Impress your potential sponsors with a proposal that exemplifies your personality and professionalism. Sponsors use this number in two ways:
You always maintain ownership of your podcast and content. You also always get to choose which sponsors you work with, propose creative sponsorship formats, and set your own prices and schedules. You can start a new podcast or migrate your existing podcast to buzzsprout by creating a new account.
To get started, all you need is to host your podcast with buzzsprout. The only downsides of this method to find podcast sponsors are that sometimes, the advertisements are not really relevant to. If you like the idea of introducing guests to your podcasts, an easy way to offer sponsorship is to have a representative from your sponsors participate in your show.
You can add unique sponsors under custom brands. As a sponsor, you want to know your money is going to get the best results. 2 passive and 2 active.
Your proposal deck should include: Look to others to see what they’re doing and if it’s worked for them. Title and logo of your podcast.
Post about your podcast everywhere, including on your website, your blog, on social media, and even on social bookmarking sites. Once you add the affiliate, we'll automatically insert the affiliate link to your episode notes when. This is how much sponsors will pay per 1,000 downloads of your podcast, views of your video, or impressions on your tweet/instagram/facebook post.
Blubrry offer this, sending notifications to shows whenever a sponsorship deal comes up. Business owners can sometimes talk about themselves and that’s not the way to get a sponsor. For best results, fashion your pitch into a slide deck for sponsors to flip through.
You always have freedom and control. Say, “ hey, mr., ms. Everything you need to know to add multiple sponsored messages to your episodes, get matched with more sponsors, optimize for higher cpm rates,.
You usually don't need permission to sign up to affiliate schemes either, so you can run ads on your podcast from episode 1 if you want to. 4 things to know before you get podcast sponsors. Take xs manchester, a radio station from the uk.
A summary of your podcast’s niche. Already have partnerships with your own affiliates? They can be slightly longer, lasting up to 30 seconds.
Don’t be afraid to turn down a sponsor if you don’t think your listeners will respond well to the. A pitch is an email you send to prospective sponsors giving them information about your podcast. Check out our post on affiliates for podcasters where you can choose “sponsors”, based on your content, your audience, and which ones are a good fit for both.
Some hosting sites even offer to insert advertisements for you when you host your podcast with them, such as acast. Again, a 15 second mention, but at the end of the show. You should be looking to sell these between $15 and $20 per spot.
Many podcasters don’t start just to get sponsors, but they end up finding them on their own over time. Sponsor, i’m going to educate people about your products and your services.
